Fedrigoni

 

 

Fedrigoni Benelux advert

Lost out of sight? 

 

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Happy Christmas & Merry New Year! It’s our 125th Birthday! Celebrate paper with us!

 

Print

Direct from the factory. Cut out the middle man, now exclusively available from Fedrigoni.

 

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Good ideas begin with paper.

 

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Royal Italian paper.

 

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Creative paper.

 

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Paper with character.

 

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Alive and sparkling paper.

 

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Bringing you the magic of paper.

 

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Hello! Fedrigoni Monster sends you her love. Stay tuned for more monsters.

 

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The Monster collection.

 

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The paper king since 1888.

 

Fedrigoni is a specialty Italian paper company.

Ruigwerk ‘Food Architecture’ Agency employed me to art direct and design a series of 12 print advertisements for Belgian, Luxembourgian and Dutch design magazines.
I focused on creating a story about paper samples (the word ‘monster’ is both ‘sample’ and ‘monster’ in Dutch) becoming more and more alive until the samples actually turn into a monster character.

/ Concept
/ Monster creation
/ Photography & Photoshopping
/ Copy Writing
/ Design
/ Print Production
/ 2012

 

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