Purabon is an all-natural health food brand in Australia.

Whilst working as lead designer at Folklore Design I was lucky enough to design this awesome company’s brand. Whilst keeping the identity professional and timeless I gave it a bit of hand made charisma and energy.

The unique blue colour was chosen to stand out visually in the over saturated health and snack food industry.

/ Naming
/ Concept
/ Design & Illustration
/ Print Production
/ Art direction of photo shoots
/ Social Media
/ 2016–2017


Purabon’s Instagram page is here. Art direction and styling for photoshoot below.


Purabon Health Food Design