The Vertue of The Coffee Drink is a gem of a cafe hidden away in Raffa Place, Carlton.

It is consistently up with Melbourne’s go to cafes for the coffee connoisseur. The guys roast their own beans and live and breath coffee.

The clients wanted a modern hipster style logo to give them street cred in the Melbourne coffee industry. The guys were also inspired by western history of the coffee industry so also wanted their brand to be reminiscent of another time. Here is their Instagram page @vertuecoffee

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/ 2013